This is only for the Japanese released model SEP-10BT. The cost of the upgrade and shipping is 9000 yen ($100). Not sure why Sony requires your Rolly to be shipped to them, it looks like they will need to do some internal tweaking,

新型SEP-50BTの発表時に予告されていたソニー Rolly SEP-10BTの有償アップグレードサービスが始まりました。初期型のSEP-10BT を対象に新型の一部機能を追加するもので、アップグレード内容は：. Bluetooth携帯やPCからの遠隔操縦・内蔵メモリの楽曲確認

The dancing entertainment bot from Sony gets an update in the form on Rolly SEP-50BT. Compared to its predecessor the Rolly SEP-10BT the latest avatar has double the memory at 2GB along with Bluetooth which allows it to be controlled

The Rolly which is only available in Japan has now gone to the FCC for approval. The American release of the Sony Rolly will carry the name SEP-30BT as opposed to the Japanese version SEP-10BT. Rumors have it that it will be around

but there's no denying that sony's rolly is quite the curious character. nevertheless, the sep-30bt (opposed to japan's sep-10bt) has hurtled itself into the open arms of the fcc, assuring americans that the time has almost come.

this is cool :D i got the jap version but i can't use the motion editor. :-( it only worx on a JAP windows XP/Vista, so i hope that the motion editor from the SEP-30BT als worx on my Rolly (SEP-10BT) much more easy to use :P

Sony Rolly SEP-10BT MP3 player. Better still, users can download both music and packages of dance moves for the weird egg-like device, so you never get bored with the same motion. Users can also create their own dance moves on a PC and

Sony has released the Rolly sound entertainment player model SEP-10BT which proposes to change your music listening style. It was touted to be made of the same technology which controls the robots that Sony has so far been busy

In the wee hours of the morning today, Sony Japan rolled out (literally) the Rolly Sound Entertainment Player (model SEP-10BT). The egg-shaped device isn't just an odd-looking media player, it's a little robotic gadget that can roll

The Sony Rolly SEP-10BT "Sound Entertainment Player" is here, people, and yet we're still just as unclear as ever as to exactly what it's utility is. Not quite a domestic robot, not quite a portable audio player, not quite a boombox,