The Cowon S9 was first revealed at IFA 2008 and ever since then, has received an immense amount of attention. The specs of the S9 were just breathtaking. A 3.3” AMOLED display, dual core CPU, and PMP grade codec support.

Check out Gaj-Its review of the Sony NWZA829B MP3/MP4 Walkman.

The Sony Rolly is an amazing, dancing MP3 player. Your favorite songs and music, you select by shaking and/or twisting the Sony Rolly. - wannahaves.com. IFA 2008: Sony XEL-1 OLED TV

De Sony Rolly is een verbazingwekkende, dansende MP3 speler. Je favoriete nummers of muziek selecteer je door de Sony Rolly flink te schudden en/of te draaien. - wannahaves.com. IFA 2008: Sony XEL-1 OLED TV

Sony Europe displayed its excellence in technology and innovation at IFA this year. It is presenting a number of environmental technologies and sustainable design concepts that together give consumers a glimpse of what a future

You've read about what we thought of the new Sony TV range, the new Walkman range and the Sleek Sountina, but if you're looking for a more detailed description.

When this was unveiled at IFA, quite a few people had to race to the sign to actually make out what this enigmatic item was. You'd be wrong if you thought, like.

If there's a theme from all of the big players at this year's IFA, it's that TVs are in again. The humble TV is, without doubt, one of the most amazing.

It will support wide range of major video/audio codecs, meaning that there will be no need to re-rip your CD collection over and over again just to update your new MP3 player. This automatically ranks Sony’s usability far ahead of

new sony walkmans surface at ifa booth - engadget check this out, guys. looks like yet another addition to the sony line.

Finally, here’s the third new portable MP3 player from Sony, the Walkman B-Series (we’ve posted about the S-Series and E-Series yesterday). Marked as an entry-level Walkman, the device does come with all the good things found on its siblings, including easy file transfer, integrated FM radio tuner, voice recorder, and support for wide-range audio formats (no video, folks), such as WMA and MP3. It also has a stylish design with an exciting illuminator that pulses in time with the music when the bass button is pressed. Pretty cool.

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Mentioned earlier, Sony is going to introduce three new Walkman series during IFA 2008 event — the S, E, and B-Series. We’ve posted about the S-Series Walkman before, so it’s time to get up, close, and personal with the the E-Series. Like its sibling, the E can play various media formats easily, thanks to its format-friendly platform. Users can easily play song from their personal music collection, music store downloads, and rights-managed video clips. It also supports DRM’ed WMV format, allowing rights-protected movies and video clips to be played. Users can listen to the music for up to 45 hours, or watch the movie for up to 8 hours straight.

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Sony is preparing three new Walkman series for tomorrow’s IFA 2008 event — the S, E, and B series. Let’s talk about the S series first. At just 7.5mm thick, the player is loaded with a bunch of high-end, format-friendly features, including the ability to play music from different sources, a handy preinstalled Content Transfer software, and support for popular multimedia codecs, such as WMV (DRM), WAV, and obviously, MP3.

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