Other than ads position, the color of your ads also affects your ads result. The more blended your ads color with your site design, the more people likely to look at your ads and click on it. Using attractive color, but not annoying, also return in a good result.

In Google AdSense, you can choose the color your of AdSense ads using Color Palette feature. You can modify the text color, title color, URL color, background color, and border color of your AdSense ads., with a very easy to use user-interface.

Most people usually make the color similar to their site design.

• Set Background and Border color to the same color as their website background color.
• Set Text color to the same color as their website main text color.
• Set URL color to the same color as their link color.
• Set Title color to the same color as their content title color or H1, H2, H3 tags color or the same as their link color.

That’s the basic idea.

You can also choose to bordered your AdSense ads, and use contrast color for the background, to make your ads attractive. I find that it’s almost as effective as blended color. In my site, bordered AdSense with soft-red background color receives the second highest clicks (the first is blended color combination).

If you want to do a little experiment, this AdSense color perfomance chart is a good source. Although it’s still depend on the site layout, during my experience, some of them still works and help boosted my CTR.

To help you choose the right color combination, it’s better if you take some of your time and read this excellent article, the Psychology of Color. You’ll learn a lot of things from the article, including the meaning of each basic color, their effect to our moods, and what color combination you should avoid. I’ve learned from that too and the result is, my CTR rate is doubled after I changed my AdSense color palette in the beginning of August. Why? Read that article above to find the answer

Once you find several good color combination, try to rotate your AdSense color palette between those combination. I did it since last week, and my CTR rate increase by 25%.

Last, don’t forget that you should also avoid Ad Blindness. Click here to read my other article regarding Ad Bliness problem.