A new company has opened for business on Saturday, BenQ Mobile. The company was formed as the result of BenQ’s acquisition of Siemens’ mobile devices division in June. BenQ stated, the Siemens mobile phone brand will continue to exist for another 18 months and the company will be able to co-brand products under the BenQ-Siemens name for a five-year period that started on Saturday. Products using the new, combined brand name will be introduced in the spring of 2006.

From BenQ’s press release:

Through this acquisition, BenQ is able to combine its strong heritage in the consumer electronics business as a leading and rapidly growing manufacturer of networked digital lifestyle products, such as LCD TVs, displays, mp3 players, digital cameras, projectors, and optical storage, with Siemens’ technological expertise in mobile devices. Siemens has built an excellent reputation in the market for its industrial design, product quality and the ability to customize phones to operator requirements. Its leading position in key European and emerging Latin American markets complements BenQ’s particular strength in the Asian markets in establishing BenQ Mobile as a truly global brand. This partnership will thus strengthen BenQ’s position as a leading innovator in the 3Cs – communications, consumer electronics and computing – driving the integration further and delivers solutions demanded by the new digital era.

[ Press Release ]