At the DemoFall 2005 Conference, Roku introduces their latest product, SoundBridge Radio. It’s a combination between the traditional radio and the modern technology of music.

SoundBridge Radio can be described as a high-tech radio. First, it looks like a radio (see the image above). But not just the form factor, but it also has the functionality of a real radio, including the clock, alarm, and AM/FM radio.

The high-tech part, SoundBridge Radio has the ability to access internet radio and digital music streaming. And you can access it directly from the familiar radio button. Just a few simple buttons for presets, scan, and source select, and you can switch easily between the tradional AM/FM radio into a digital music streaming.

SoundBridge Radio supports music streaming in MP3, WMA, AIFF, WAV, and un-protected AAC formats. It can play music directly from SD/MMC card. It also support music from services using Windows Media DRM 10 such as Napster, Walmart.com and Musicmatch.

The radio comes with a remote controller. You can browse and select digital music by artist, title, album, composer or genre from across the room using the controller. As consumers listen to music, the display shows the name of the song and artist playing. A built-in light sensor auto dims the display at night and the headphone jack lets users enjoy their music without disturbing others.

From the press release, “There are 40 million regular listeners using PCs to access Internet radio in the US. SoundBridge Radio gives those users a way to comfortably bring Internet radio away from their PCs and into their bedrooms,” said Anthony Wood, Roku founder and chief executive officer. “With the SoundBridge Radio, consumers get traditional radio, Internet radio and digital music combined in a simple, high-quality product that’s easy to use.”

Retail for $399, SoundBridge Radio will be available in early November.

[ More Information About SoundBridge Radio ]