JVC has just announced its world’s first 120Hz LCD TVs for the US market earlier this week. Formerly, this super fast LCD TV is only available in Japan. Incorporated the company proprietary Clear Motion Drive technology, it is able to produce images at 120 frames per second, double the typical rate, and inserts an interpolated image. As for the result, let’s say goodbye to blurry and ghost images.

JVC’s Clear Motion Drive uses a high-precision interpolation algorithm and a 120Hz refresh rate, as opposed to the 60Hz refresh rate used in most televisions. JVC uses this faster refresh rate to insert an interpolated image, displaying two frames — the original plus the new interpolated frame — in the time a 60Hz set displays a single frame. The result is less blurring of moving images. In addition, JVC’s Clear Motion Drive’s use of an interpolated frame minimizes flicker and delivers a brighter image. Both new sets also boast a fast liquid crystal response time of 6ms, which contributes to reduced image blur. But according to JVC, there are diminishing returns as response time gets faster.

JVC currently offers two LCD TVS with the Clear Motion Drive technology, the 37-inch LT-37X987 and the 32-inch 32X987. August will be the release date of the 37-inch TV, while the smaller one will have to wait ’til October to see the light, with prices respectively are set to $2,700 and $2,000. Both LCD TVs will feature a 1366×768p native resolution, JVC’s fifth generation D.I.S.T. (Digital Image Scaling Technology) Genessa 32-bit CPU video processing which seamlessly upscales any video source to display at 768p, ATSC/QAM/NTSC tuning, digital 3D Y/C comb filter with DTV cross color elimination, digital noise reduction, MPEG noise reduction, and a full complement of inputs and outputs – two HDMI inputs, two component inputs, two S-Video inputs, 15 pin D-Sub PC input, optical digital audio out and audio output.

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