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13/01
2009

Sony Cyber-Shot DSC-W220 Digital Camera

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Sony showcased Cyber-Shot DSC-W220 digital camera during CES 2009 event. This point-and-shoot camera comes with a 12.1 megapixel CCD sensor, a Carl Zeiss® Vario-Tessar 4x optical zoom with 30 millimeter (equivalent) wide angle view, a 2.7-inch display, HDMI out, and 15MB of onboard storage with Memory Stick slot for external memory. Sounds nothing special, but take a look at these two functions called Intelligent Scene Recognition and Dynamic Range Optimizer. Previously only available in high-end Cyber-Shot series, these features help users get the best out of this camera.

Intelligent Scene Recognition automatically recognizes a total of five scenes—twilight portrait, twilight, twilight using a tripod, backlight and backlight portrait; and optimizes the camera settings for shooting situations, taking an additional shot in low and bright light scenarios when there are two different approaches to shooting a scene so users can choose which picture they would like to keep.

As for the Dynamic Range Optimizer, it uses a sophisticated algorithm to determine the best exposure and contrast settings in almost any shooting environment, giving images a natural look with clearer details that match what you see with your naked eye. Wonderful, isn’t it?

Other features include Optical SteadyShot™ image stabilization and the incorporation of the company’s Smile Shutter technology automatically captures a smile the moment it happens. There’s also an adult and child priority setting while shooting scenes containing both adults and children, and the camera will distinguish one face from another.

Sony Cyber-Shot DSC-W220 digital camera is retailed for around $190. Four different colors are available: silver, black, pink, and blue.

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