Darren of the ProBlogger recently posted a useful tips regarding our blog content. Based on these two statements:

Only 16% of people read web sites word for word. Source

The average person only comprehends 60% of what they read. Source

He suggests than we should make our blog content scannable by the reader. That way, they will more likely get the point of our post and spend more time in our site. To achieve this, he covered up several techniques, including using Lists, Formatting, Headings and Sub Headings, adding relevant Pictures, and using Borders/Blockquotes. Here are some interesting points:

Headings and Sub Headings – Large, Bold words that act as visual cues of what is happening in the content are effective ways of drawing readers further into articles.

Pictures – Research shows that readers eyes are drawn down the page by pictures. Place them cleverly by your key points (especially when they closely relate to the content) and you have more of a chance of getting readers to read full articles.

Space – don’t feel you have to fill up every inch of your screen – rather create spaces because they help readers not to feel overwhelmed and again tend to draw readers eyes to what is inside such space

Now go ahead! Make your content more scannable and satisfy your readers )

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