Mentioned earlier, Sony is going to introduce three new Walkman series during IFA 2008 event — the S, E, and B-Series. We’ve posted about the S-Series Walkman before, so it’s time to get up, close, and personal with the the E-Series. Like its sibling, the E can play various media formats easily, thanks to its format-friendly platform. Users can easily play song from their personal music collection, music store downloads, and rights-managed video clips. It also supports DRM’ed WMV format, allowing rights-protected movies and video clips to be played. Users can listen to the music for up to 45 hours, or watch the movie for up to 8 hours straight.

Sony Walkman E-Series MP3 Player is currently available in two models — the NWZ-E436F and NWZ-E438F. The first has 4GB of storage and retailed for $100 with four different color options (black, red, pink, and blue). The latter comes with 8GB of storage and can be purchased for $140. Flavours include black, red, and pink.