NTT Docomo, one of the Japan’s largest mobile providers, just released Raku Raku Phone Basic S, cell phone specifically created for older people. “Raku Raku” is a Japanese term that can be translated as “Easy Easy” and that’s just the specs of the phone which has bigger numbers on wider spaced keys, voice activated address book and built-in pedometer. Yes you’re right: a pedometer.

In case you live in Japan, you can get this cell phone for ¥28,560 (about $275).