Wow, this is cool. SK Telecom, Korea, recently presented “U-Theater” service, a service that allows people to directly movie ticket directly from the poster using only their cell phones. The poster has included a specific RFID tag, and once the RFID-enabled phone scanned and recognized the tag, they can reserve seats at the cinema, as well as view the highlighted video clips of the movie, download movie soundtrack for ringtone, read synopsis, and more. Upon purchasing you’ll receive a confirmation number through SMS.

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