Today, Wiremedia announced that they will begin deploying the hardware and network infrastructure necessary to deliver location-based, advertising and contextual information to cell phones via Bluetooth technology. The new technology, called Bluetooth Media Server, will bring a completely new interaction between mobile phone users and the world around them. When attached to billboards, poster sites, retail locations, entertainment venues, public spaces or embedded in interactive kiosks, the Bluetooth MediaServer will identify each consumer’s Bluetooth-enabled mobile phone or handset and deliver a tailored message or advertisement to them.

Wiremedia’s Bluetooth Mediaserver is a small pocket-sized caching server that delivers customized, rich media content and applications directly to cell phones, within a range of 100 to 300 meters (approximately 300 to 1000 feet) of a specific location, at broadband speed. Cell phone users can receive coupons, video, audio, photos, text messages, MMS, SMS, Java applications, etc. Wiremedia’s customers are businesses seeking to provide location-based coupons, contextual advertising, and localized information to cell phone users within their vicinity.

[ Via Slashphone ]